Optential is a Human Resources and Industrial Psychology Consultancy that develops tailor-made services to help OPTIMISE the POTENTIAL of organisations and their people.
We believe that all organisations are unique and cannot work with a one-size-fits-all approach. Our approach is to analyse your organisation’s needs and how it currently operates to develop a solution aligned with those needs.
Dr. Cindy Rautenbach established Optential in 2020 after taking a leap of faith and following her desire to make sure that all businesses, including the smallest ones that cannot afford to hire an experienced HR Practitioner, have access to the support and guidance they need to advance their businesses.
The name Optential, which combines the words optimise and potential, perfectly captures the company’s sole goal: to maximize the potential of individuals and organisations. We are passionate about assisting and supporting individuals, groups, and organisations to reach their full potential so that they can flourish. We have assisted dozens of businesses in achieving this goal and we want to continue doing so in the future.
We are a team of HR Professionals and Industrial Psychologists with more than 25 years of experience across various HR Practices including Learning and Development, Organisational Wellness, Talent Management, and Recruitment. Our experience stretches across small, medium, and large organisations.
Our vast range of experience has given us the ability to operate at both strategic and operational levels in various organisations with the benefit of seeing the big picture with managing detail and understanding that small actions affect the big picture.
Click on team member to read more about them.
By combining strategy & tailor-made tools, we build flourishing workforces that redefine your business growth.
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We have helped small business with succession planning and leadership training for managers
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Team dynamics workshop
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Communication/conflict resolution
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Talent evening
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Managing change in fast growing teams
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Proactive human resource planning
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Payroll services
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Recruitment
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Implementing Performance Management programmes
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Developing their policies
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Restructuring the Organisation
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Implementation of HR Systems to support HR initiatives
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Onboarding programs
We’re always excited to hear from new talent and encourage you to apply for the positions below.
We’re always excited to hear from new talent and encourage you to apply for the positions below.