01.
We have helped small business with succession planning and leadership training for managers
About
Optential is a Human Resources and Industrial Psychology Consultancy that develops tailor-made services to help OPTIMISE the POTENTIAL of organisations and their people.
We believe that all organisations are unique and cannot work with a one-size-fits-all approach. Our approach is to analyse your organisation’s needs and how it currently operates to develop a solution aligned with those needs.
Dr. Cindy Rautenbach established Optential in 2020 after taking a leap of faith and following her desire to make sure that all businesses, including the smallest ones that cannot afford to hire an experienced HR Practitioner, have access to the support and guidance they need to advance their businesses.
The name Optential, which combines the words optimise and potential, perfectly captures the company’s sole goal: to maximize the potential of individuals and organisations. We are passionate about assisting and supporting individuals, groups, and organisations to reach their full potential so that they can flourish. We have assisted dozens of businesses in achieving this goal and we want to continue doing so in the future.
01.
Meet the Team
We are a team of HR Professionals and Industrial Psychologists with more than 25 years of experience across various HR Practices including Learning and Development, Organisational Wellness, Talent Management, and Recruitment. Our experience stretches across small, medium, and large organisations.
Our vast range of experience has given us the ability to operate at both strategic and operational levels in various organisations with the benefit of seeing the big picture with managing detail and understanding that small actions affect the big picture.
Click on team member to read more about them.
Dr Cindy Rautenbach
Cindy has obtained her BCom in Behaviour Science Undergraduate Degree, BCom Industrial Psychology Honours, Masters Industrial Psychology, and PhD Industrial Psychology at the North West University. She has also obtained her Post Graduate Diploma in Management and Leadership at GIBS Business School
PASSION
“I am passionate about helping organisations putting processes in place to optimize the ways of working for all employees which leads to organisational success. Another passion of mine is helping individuals realise the full potential by identifying their strengths and limitations and advising them how to achieve growth in both, their professional and personal lives.”
PASSION
“I am passionate about helping organisations putting processes in place to optimize the ways of working for all employees which leads to organisational success. Another passion of mine is helping individuals realise the full potential by identifying their strengths and limitations and advising them how to achieve growth in both, their professional and personal lives.”
Nicole Martin
Nicole Martin has a National Diploma in Human Resources Management and withholds a certificate in Social Auxiliary work.
PASSION
"I am passionate about personal development as well as the development and growth in others. I live by the quote "Trust the progress and remember to be kind"
PASSION
"I am passionate about personal development as well as the development and growth in others. I live by the quote "Trust the progress and remember to be kind"
Robina Steyn
Robina is a Human Resource Administration Consultant. She has completed her Honours degree in industrial psychology and is currently completing her Master’s degree in Industrial Psychology. She has experience in various IOP (Industrial and Organisational Psychology) areas such as Organisational Development and HR Consulting.
PASSION
“I am passionate about supporting businesses with their goals while creating a workplace environment where happy and productive employees thrive by designing and implementing processes, procedures and structures."
PASSION
“I am passionate about supporting businesses with their goals while creating a workplace environment where happy and productive employees thrive by designing and implementing processes, procedures and structures."
Heleen Schoeman
Heleen has experience in Business Management, Business Administration, Employment Administration and Finance Administration.
PASSION
“I am passionate about new challenges always do my job to the highest degree of excellence to assist other team members of the business operate smoothly.”
PASSION
“I am passionate about new challenges always do my job to the highest degree of excellence to assist other team members of the business operate smoothly.”
Dr Cindy Rautenbach
Cindy has obtained her BCom in Behaviour Science Undergraduate Degree, BCom Industrial Psychology Honours, Masters Industrial Psychology, and PhD Industrial Psychology at the North West University. She has also obtained her Post Graduate Diploma in Management and Leadership at GIBS Business School
PASSION
“I am passionate about helping organisations putting processes in place to optimize the ways of working for all employees which leads to organisational success. Another passion of mine is helping individuals realise the full potential by identifying their strengths and limitations and advising them how to achieve growth in both, their professional and personal lives.”
PASSION
“I am passionate about helping organisations putting processes in place to optimize the ways of working for all employees which leads to organisational success. Another passion of mine is helping individuals realise the full potential by identifying their strengths and limitations and advising them how to achieve growth in both, their professional and personal lives.”
Nicole Martin
Nicole Martin has a National Diploma in Human Resources Management and withholds a certificate in Social Auxiliary work.
PASSION
"I am passionate about personal development as well as the development and growth in others. I live by the quote "Trust the progress and remember to be kind"
PASSION
"I am passionate about personal development as well as the development and growth in others. I live by the quote "Trust the progress and remember to be kind"
Robina Steyn
Robina is a Human Resource Administration Consultant. She has completed her Honours degree in industrial psychology and is currently completing her Master’s degree in Industrial Psychology. She has experience in various IOP (Industrial and Organisational Psychology) areas such as Organisational Development and HR Consulting.
PASSION
“I am passionate about supporting businesses with their goals while creating a workplace environment where happy and productive employees thrive by designing and implementing processes, procedures and structures."
PASSION
“I am passionate about supporting businesses with their goals while creating a workplace environment where happy and productive employees thrive by designing and implementing processes, procedures and structures."
Heleen Schoeman
Heleen has experience in Business Management, Business Administration, Employment Administration and Finance Administration.
PASSION
“I am passionate about new challenges always do my job to the highest degree of excellence to assist other team members of the business operate smoothly.”
PASSION
“I am passionate about new challenges always do my job to the highest degree of excellence to assist other team members of the business operate smoothly.”
02.
How our HR services have helped our clients
By combining strategy & tailor-made tools, we build flourishing workforces that redefine your business growth.
02.
Team dynamics workshop
03.
Communication/conflict resolution
04.
Talent evening
05.
Managing change in fast growing teams
06.
Proactive human resource planning
07.
Payroll services
08.
Recruitment
09.
Implementing Performance Management programmes
10.
Developing their policies
11.
Restructuring the Organisation
12.
Implementation of HR Systems to support HR initiatives
13.
Onboarding programs
01. We have helped small business with succession planning and leadership training for managers.
02.Team dynamics workshop
03.Communication/conflict resolution
04.Talent evening
05.Managing change in fast growing teams
06.Proactive human resource planning
07.Payroll services
08.Recruitment
09.Implementing Performance Management programmes
10.Developing their policies
11.Restructuring the organisation
12.Implementation of HR Systems to support HR initiatives
13.Onboarding programs
02.Team dynamics workshop
03.Communication/conflict resolution
04.Talent evening
05.Managing change in fast growing teams
06.Proactive human resource planning
07.Payroll services
08.Recruitment
09.Implementing Performance Management programmes
10.Developing their policies
11.Restructuring the organisation
12.Implementation of HR Systems to support HR initiatives
13.Onboarding programs
